Rediscovering Calle Judeo: The Jewish Men & Women of Enterprise in Old Town San Diego

Uncover a hidden chapter of San Diego's history with this compelling commemorative booklet, "Rediscovering Calle Judeo." This guide explores the remarkable contributions of Old Town San Diego's pioneer Jewish merchant community from 1850 to 1872.

Driven by hope and ambition, these entrepreneurial settlers helped transform San Diego from an agrarian Mexican pueblo into a thriving American town. The booklet illuminates the lives and legacies of influential figures including:

• Louis Rose, San Diego's first Jewish settler

• Marcus Schiller, prominent businessman and civic leader

• The Mannasse family, whose commercial enterprises shaped the local economy

This meticulously researched publication details how these merchants navigated cultural challenges while establishing a vibrant commercial community that laid the foundation for modern San Diego.

Rich with historical insights, "Rediscovering Calle Judeo" invites readers to walk the historic streets of Old Town San Diego State Historic Park with a deeper understanding of its multicultural heritage. Readers can imagine the bustling marketplace and appreciate the enduring legacy of these pioneering entrepreneurs.

Perfect for history enthusiasts, students of Jewish American history, visitors to Old Town, and anyone interested in San Diego's diverse cultural roots.

Paperback | 49 pages